CloudCart provides the opportunity for Customer Segmentation. This option allows you to divide your client groups and use the wide array of marketing tools for specific targeting of those groups.
Usage, Suggestions, and Examples
What can Customer Segments be used for?
Through this action you can create multiple user groups (segments) and bundle them together by common criteria.
The purpose of segmentation is to distinguish a segment of users for your marketing campaigns.
By segmenting, you'll be able to market a lot of users contextually.
You can use up to 4 criteria at a time to create a single segment. The criteria (conditions) available to you to create segments are:
By order status
By volume of revenue
By number of orders
By date of registration
By date of last order
Whether it accepts marketing messages
By Region (City)
By customer group affiliation
On products ordered by category
Date of abandoned cart
By communication channel
By additional fields to the profile
Each segment you create is automatically updated with users who fall within its terms.
IMPORTANT! Each segment also has a unique URL address, where the data of users participating in it, is accessible. Never share this address publicly because it contains your clients' Names and Email Addresses. These lists are for your own personal use or the use of third-party applications to draw this information in your favor.
If a segment of users placed an order exactly 2 days ago. Your message will be much more concrete. You can start your communication using known parameters such as "time". The start of your message can look like this:
Two days ago you placed your order in our store...
When you define your segment criteria, you will be able to use it for different purposes. For example, you will be able to send messages via Messenger or Viber directly from the admin panel of your store. You will be able to use the marketing results through external applications and more.
Here are some ideas you might find helpful when creating user segments:
Creating Customer Segments
Published on: 31 / 07 / 2019