Customer groups are labels you can add to a specific customer in order to better manage your marketing strategies. You can, for example, have a group of VIP customers and send a marketing email based on the selection of customers that fit into this group.

Adding a customer group

Go into your control panel > Customers > Customer groups.

There are two default Customer groups - Guests and Default.

All registered customers are in the Default group, unless you have specified otherwise. You can read more about your managing your customers here.

In order to create a new group, click on Add customer group in the top right of the screen. Fill the input box under Name (e.g. Loyal, VIP).

Click on Submit.