Adding Customer Groups
Customer groups are labels you can add to a specific customer in order to better manage your marketing strategies. You can, for example, have a group of VIP customers and send a marketing email based on the selection of customers that fit into this group.
1) Click on Customer Group on the right top of the screen. On the new window, you can find all created Customer Groups and the number of Customers added in them.
2) Click on Add Customer Group.
3) Fill the input box under Name (e.g. Loyal, VIP).
4) Click on Submit.